Founded in 1949 in Japan by Kihachiro Onitsuka, ASICS was born with the mission of improving well-being through sport. The name itself is an acronym for Anima Sana In Corpore Sano, a principle that has guided the brand for over 70 years in the pursuit of excellence. From the revolutionary GEL™ technology, introduced in the 80s, to modern FlyteFoam™ cushioning systems, ASICS continues to innovate to offer maximum support to athletes and enthusiasts. Iconic models such as the Gel-Kayano and Gel-Nimbus guarantee stability, comfort and high-level performance, making ASICS the reference point for those looking for reliability and innovation in every step.